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Marketing Manager: Digital

Vacancy Details

Reference No.

AM8-42969

Synopsis

A reputable finance organisation has a rare opportunity for an individual with high energy and positive attitude. The purpose of the role is to manage the day-to-day operational management of the organisation from a digital perspective in such a way that the brand and sales objectives are met.

Description

  • Execute digital marketing strategies and campaigns for the organisation.
  • Manage all multi-channel digital marketing elements of the organisation where required.
  • Manage website developments, landing pages, Search engine optimisations, and websites hosting.
  • Manage the integration of lead sources into operating platforms such as Microsoft CRM and ensure close relationships with the various sales departments.
  • Manage customer portal development, customer experience management development and execution and CRM for the organisation.
  • Manage and develop digital advertising for the following platforms: Google, Facebook, Twitter and all other relevant social media platforms.
  • Manage and develop content for all multi-channel platforms.
  • Manage predictive analytics, media and media platform performance with scorecards that shows return on investment and optimise media spend in line with results.
  • Manage media culture studies and adapt advertising in line with trends.
  • Manage automation tools and customer journey processes.
  • Develop attribution modelling and optimising sales efficiency.
  • Manage the customer experience for developed websites and applications.
  • Manage the alignment between BI and marketing to ensure data integration with all campaigns.
  • Manage the relationship with the various agencies, the organisation and local brand divisions from a digital perspective to ensure international brand standards, lead targets and sales targets are met.
  • Manage the organisation leads lab and align campaigns with sales divisions in order to meet lead and sales targets in line with company objectives.
  • Manage the digital marketing relationships for the organisation’ international car distribution brands in South Africa.
  • Work on ad hoc projects.
  • Daily operational management of the digital marketing team.

Requirements

  • BCom degree or equivalent with emphasis in marketing and finance.
  • Must have a minimum of 5 years digital marketing or social media experience.
  • Must have customer centric experience.
  • Proven track record in all digital related elements.
  • Proven knowledge of the motor and financial services industry.
  • Advanced MS Office skills (Excel, Word, PowerPoint).

Kindly note, if you have not heard from us within two weeks of your application please consider it unsuccessful.

Position Type

Permanent

Work Level

Management

Salary

Market Related

Industry

Banking/Finance And Investment

Salary Type

Annually

Package

Cost To Company

Affirmative Action

Yes

Geographic Location

Gauteng - JHB East Rand